Ellen Hodakova Larsson Relives Journey From Swedish School Of Textiles

Ellen Hodakova Larsson Relives Journey From Swedish School Of Textiles

In April of 2025, on the 23rd, The Swedish School of Textiles [SST] unveiled their rendition of the United Nations tour guide uniforms, designed with Swedish shirt maker Eton, a design collaboration between SST and the UN, designed by a handful of graduation students. The uniforms were presented in New York at the UN headquarters, marking a national achievement for the country of Sweden and its design acumen as a whole, representing fashion through functionality, sustainability, and fashion innovation, producing the next generation of design talent.

More recently, on May 27, 2025, the Swedish School of Textiles, located in the city of Borås presented its Textile & Fashion Future celebration and forum, which included honoring the Bachelor’s in Fine Arts and Master’s in Fine Arts programs for graduating students. The EXIT25 runway show, named by former alum for their departure from studies to application in the real world. Featuring 17 student collections who showcased the Textile design and Fashion design program output, students’ sartorial perspectives, exploring themes of identity, memories, and imperfection were defined by each graduate’s design and culture of aesthetics.

The collections featured BFA and MFA students, including Zuzana Vrabel ‘Ova, Andrea Rehbein, Yuting Xia, Matilda Olofsson, Gabriela Arias Egana, My Willaume, Jonas Gustavsson, Frida Elise Henriksen, Susanna Soujanen, Margot Leverrier, Wictor Ljunggren, Siri Bratt, Lan Krebs, Anîas Dahl Perret, Josephine Jarlhem, Charlie Malmsten, and Pawel Robuta. Supported by Swedish entrepreneur and investor Paul Frankenius and his epitomes Foundation Stipendium, the phenomenal designs and creations revealed on the runway, students were awarded for their innovative approaches to fashion design.

The University of Fashion & Textiles award ceremony honored five graduate students from the Swedish School of Textiles. Recipient winners were Jonas Gustavsson, Zuzana Vrabelov, Kristian Falden, Ida Romme, and Wictor Ljunggren, recognized for their creativity and innovation. Each student inherently aims to fill the fashion gamut with their design perspective, finding circular process, defying textile material bounds, and aspires to have their unique voice reverb throughout the industry representing the Swedish design aura and legacy.

From being a student herself, to visionary designer crafting circular processes for designing avant-garde collections, the Swedish School of Textiles alum, Ellen Hodakova Larsson, recent LVMH Prize 2023 winner, revisited her design journey in conversation with editor Albam Adam, during the Textile & Fashion Future forum. Returning to her alma mater SST, she provided an in-real-life example of how each student can impact fashion through this institution’s radical approach to fashion education.

“You never mention sustainability in interviews?” Adams asked during the public conversation with the Hodakova founder and creative director. “It’s not just a buzzword,” Larsson laments. “It has to be at the core of a brand. Embrace it as a practice, making it the new normal that shapes every conversation and action.”

Larsson’s rise to the fashion echelons has been meteoric in that she has defined a novel silhouette in fashion through unconventional means. Deconstructed, upcycled, architecturally crafted garments have put her on the path to sartorial royalty while grounding her talent in meaningful, intentional, conscious design.

Conversing with Alban Adam in the studios where she first learned to dissect garments, Hodakova reminisced, “I started textiles in 2016, and it was the best time. It gave me the force to believe in my visions. Before that, I studied sculpture, but I was more interested in sculpting on the body than in abstract forms.”

Her education became the foundation for her signature approach. Hodakova and Larsson blend conceptual thinking and hands-on craftsmanship, attracting the likes of celebrity style influencers like Kylie Jenner and Cate Blanchett. She recalls, “I learned to dissect garments – understanding their construction, from maximalist shapes to the tiniest details. That combination of technical skill and artistic vision shaped my work.”

Larsson’s unconventional path was recounted in her description of her post-graduation hustle. Partaking in the random styling gigs, set design work, and the pivotal DIY video that landed on Vogue Runway, these efforts spawned her blossoming era. “That video ended up on Vogue Runway and sparked a lot of interest. The belt bag was a turning point—a product between art and fashion that led to meeting investors.”

“The belt bag crystallized the brand. It was a clear product between art and fashion, and it helped me meet investors,” she notes. She described working with men’s wardrobe to the delight of the SST graduating class presenting their EXIT25 collections. She mentioned, “I was deep-diving into the men’s wardrobe because those pieces had more material to play with. Dissecting and reshaping them became the foundation.”

Winning the LVMH Prize in 2023 has launched Hodakova into the global spotlight with designs that remain defiant and unique. As luxury brands operate to mass produce, Larsson embraces scarcity and slow fashion creation. We can’t just push a button and make a thousand pieces,” Larsson said. “Our garments take time—they carry a history, a soul. That’s what makes them valuable.”

The Hodakova process goes from sourcing deadstock fabrics, vintage garments, and discarded materials, to transforming materials into high-fashion statement pieces. “I’m not capitalizing on ‘sustainability’,” she remarks. “It’s just how I work. Recontextualizing materials change their value from nothing to something extraordinary.”

Without diluting her vision for marketability, she flips the idea of sustainability’s inability to market itself to mass markets, Hodakova is setting a new trend. She divulges, “There’s always an easier path, but I choose the hard one because it gives purpose. The industry needs change, and I believe in doing things differently.”

“The demand has grown, but we won’t scale artificially. Our pieces are about time, thought, and reinvention. Not endless growth.” Currently employing a small, yet, dedicated team, Hodakova teeters between creativity and business, calling her method “controlled chaos.”

She concluded, “Building something from scratch means understanding every part; the mistakes, flexibility, and knowing when to scale. It’s about staying true to the vision.” While Hodkova explores material experimentation, inspiring the SST students to do similarly in the blurring of art and fashion boundaries, Larsson left a lasting note for novel design, and the fashion-hungry listeners, “Luxury isn’t about logos. It’s about what you do with the materials, and the stories they carry.” Hodkova is one of many designers who have traversed the walls of The Swedish School of Textiles and has shown what limits can be reached, in efforts to create further bounds for creativity and impactful, circular design.

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