Brooklyn Beckham at a launch event for Jefferson’s Rye.
Brooklyn Beckham is coming for the condiment aisle.
The model-slash-photographer-slash-cooking influencer debuted two hot sauces under the brand Cloud23 in late 2024 that took three years to develop — and he uses them on almost everything.
The hot sauce comes in two flavors, Hot Habanero and Sweet Jalapeño. The bottles don’t have stoppers in them to use the sauce in small dashes. Beckham wanted people to free pour his sauces on all types of food — he likes it on sandwiches, spaghetti Bolognese, pickles, the rim of a beer glass instead of tajin — even ice cream.
“I didn’t want it to be crazy spicy. I wanted a hot sauce that you could have with your whole meal, instead of having one bite and you’re just sick of it. I wanted a hot sauce, but I kind of wanted to use it like a barbecue sauce,” Beckham told Forbes last week.
He partnered with Jefferson’s to launch their new rye. Jefferson’s range has been built on mainly bourbon. Founder Trey Zoeller said since the company was founded in 1997 they’ve released 40 expressions, and the only previous ryes were one Oceans release aged at sea, and one finished in Cognac casks. This one ($35), which will be part of the core lineup for Jerrerson’s, is a 88-prrof blend of straight rye whiskeys aged in charred new oak barrels.
Rye is typically spicier than bourbon, but like Cloud23, this rye isn’t all heat.
Brooklyn Beckham and Trey Zoeller
“As a blender, I’ve always approached whiskey the way a winemaker approaches wine, layering for complexity and depth,” says Founder Trey Zoeller. “Rye has always been a favorite of mine for its punch and personality, and this release allows us to really pound our chests as blenders. We wanted to create something truly versatile – enjoyable neat, on the rocks, or in a cocktail. It has that bold kick up front, but it finishes warm and smooth – not dry like many ryes you find in market.”
Zoeller and Beckham worked with a Pernod Ricard mixologist Haley Traub to come up with the Brooklyn 23, which is a spicy riff on a Manhattan.
You can make it at the recipe below, or for a limited time, order a “Manhattan to Brooklyn” kit from Cocktail Courier which has all the ingredients.
Brooklyn23
Ingredients
2 parts Jefferson’s Straight Rye Whiskey
½ part Sweet Vermouth
½ part Black Cherry Syrup
Pea-sized drop of Cloud23 Hot Habanero Hot Sauce
2 dashes Angostura Bitters
Combine all ingredients in a mixing glass with ice and stir. Strain into a chilled coupe and garnish with a Cloud23-infused black cherry*.
*Cloud23-Infused Black Cherries
Transfer half of a can of cherries and their liquid to a new container with a lid. Add 2-3 pea-sized drops of Cloud23 Hot Habanero Hot Sauce and stir or shake to combine.
And what is next for Beckham and Cloud23? The brand, which he says he named because he was 23 and it was the 23rd day of the month when he asked wife Nicola Peltz to marry him and he’s “been on Cloud 9 since,” will expand.
“Cloud23 isn’t just a hot sauce. It’s going to be a luxury line of condiments. So I’ve started on the next few which I’ll be releasing soon,” Beckham said. “I can’t say much, but the next one will be in the spicy realm.”
